Our story.
No one really likes painting. At least not the old way. Queuing up on a Saturday morning to find a tiny paint chip among a sea of almost-identical colours isn’t exactly fun. And that’s before you’ve even had the paint mixed.
So, we made it better. Easier. Simpler.
We collaborated with a colour psychologist, a trend expert, and an interior decorator to curate a unique range of 60 colours — all chosen to work beautifully in real homes. How many colours, you ask? 60 to be exact. Will we add more in future? Maybe, but not too many. Let’s be honest, there are only so many off-whites you really need in your life.
With Simply Colour, you skip the hassle of store visits. No more endless aisles, tiny chips, or waiting in queues. Instead, your samples and paint are just a few clicks away and delivered straight to your door, making it easier than ever to bring colour into your home.
And when it comes to trying colours in your home, we’ve made that easier too. Traditionally, it meant buying tester pots, finding a brush, waiting for paint to dry, and then painting over the patch afterwards. Useful, yes but not always the simplest.
That’s why we introduced large 20 cm × 20 cm swatches. Big enough to give you a true sense of the colour in your space, without the hassle or the mess. But if you truly value the classic way of a tester pot, we’ve made sure you can get those too.
Aiding the fight against Gender-based violence
Our homes are meant to be places of comfort and safety yet for many women in SA (and across the world) this is sadly not the case. Gender-based violence (GBV) is an epidemic that cannot and must not continue. We believe we can all do more to make things better.
In 2017 our founder was deeply moved by an exhibition by Refinery29 that showcased female empowerment in an incredibly creative way. This work reclaimed the colour pink and allowed people to write postcards to politicians demanding respect for women and their bodily autonomy. At the time, Simply Colour was still in its infant stages, but we knew that when we got the brand up and running, we wanted it to stand for something. The power she felt writing that postcard; voicing her anger and horror at the GBV that is so prevalent in South Africa, was something she wanted to share with others.
As a result, we have included the option to buy a Simply Care card on our site, where you can quickly and easily donate money to women’s shelters across the country. In the same vein, we donate a percentage of our profits to NGOs that help women as well as empowering women in GBV shelters by painting the walls with bright, positive colours. The fact is: The gift of colour should not only be limited to those with means and resources.
If you believe in this as much as we do, you can find our Simply Care Card by clicking below or on our Accessories page while browsing. This card allows you to make a donation of your choosing.
Caring for our planet.
It’s one thing to make painting simpler and easier, but there’s no point in doing so if you can’t make the actual paint better too. Our paint formulas include little (and in some cases zero) volatile organic compounds (VOCs). VOCs are harmful gases released while you paint. Fewer VOCs means healthier people. We like that.
On top of this, all our paints are water-based and have no added chemicals. They’re better for you, better for your home and better for the environment too.
Our philosophy is this: You should never need to compromise on colour, quality or safety when it comes to our paint.
Timeless Colours
We collaborated with a colour psychologist, trend expert and interior decorator to simplify things and give you all the choices you need without the hassle of choosing between too many!
Show me the coloursColour Expert
Need help picking the perfect colour? Just answer a few questions and we’ll do the rest. Imagine how great it’s going to look!
Help me choose
Need some tips?
Painting shouldn’t be a hassle. We’ve put together our top tips and techniques so you can get the painting out of the way and get to the fun part – looking at your upgraded space and thinking: Why didn’t I do this sooner?
Painting Guide Show me the colours